{"id":2159,"date":"2026-03-24T15:51:09","date_gmt":"2026-03-24T19:51:09","guid":{"rendered":"https:\/\/lavireetrad.com\/history-and-mission\/"},"modified":"2026-09-14T16:48:36","modified_gmt":"2026-09-14T20:48:36","slug":"history-and-mission","status":"publish","type":"page","link":"https:\/\/lavireetrad.com\/en\/history-and-mission\/","title":{"rendered":"History and Mission"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EDE9E9&#8243; custom_padding=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;87%&#8221; max_width=&#8221;1100px&#8221; custom_padding=&#8221;11px||2px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;titre-page-interne&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1B2B67&#8243; header_letter_spacing=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>History and Mission<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section-page-classique&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding_tablet=&#8221;||5%|0px|false|false&#8221; custom_padding_phone=&#8221;||5%|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;87%&#8221; max_width=&#8221;1100px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Manrope|800|||||||&#8221; header_2_font_size=&#8221;28px&#8221; max_width=&#8221;400px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;400px&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Mission<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; max_width=&#8221;95%&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">An intangible heritage event with a focus on traditional music, the La Vir\u00e9e Trad festival aims to raise awareness among all audiences of all forms of living heritage expression, which are essential to maintaining the cultural and social vitality of our community and to strengthening a strong identity and sense of belonging, driving sustainable development.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section-page-classique&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EDE9E9&#8243; custom_padding_tablet=&#8221;||5%|0px|false|false&#8221; custom_padding_phone=&#8221;||5%|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;87%&#8221; max_width=&#8221;1100px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Manrope|800|||||||&#8221; header_2_font_size=&#8221;28px&#8221; max_width=&#8221;400px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;400px&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>History<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;87%&#8221; max_width=&#8221;1100px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; max_width=&#8221;95%&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">The La Vir\u00e9e Trad festival took flight in 2001 thanks to the concerted efforts of various local organizations in the cultural, tourism, commercial, economic, and municipal sectors. The former Carleton economic development corporation initiated and supported the festival for two years. From 2003 to the present day, Maximum 90, the performing arts presenter in Carleton-sur-Mer, has been the promoter and manager of the event.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe name=\"Ausha Podcast Player\" frameborder=\"0\" loading=\"lazy\" id=\"ausha-Tt5t\" height=\"200\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: none; width: 100%; height: 220px;\" src=\"https:\/\/player.ausha.co\/?podcastId=yOKL8twL7v4d&#038;v=3&#038;playerId=ausha-Tt5t\"><\/iframe><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;87%&#8221; max_width=&#8221;1100px&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; max_width=&#8221;95%&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">The primary goal of extending the tourist season by promoting and showcasing our natural and cultural attractions quickly evolved into a unifying event with Gasp\u00e9, Acadian, and Quebecois flavors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=NnKTDzPykSU&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section-page-classique&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;||5%|0px|false|false&#8221; custom_padding_phone=&#8221;||5%|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5%|8%|5%|8%|true|true&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">The core essence of the <strong>La Vir\u00e9e Trad festival<\/strong> lies in the desire to showcase our living heritage through traditional music and dance, storytelling, local products, traditional trades, and crafts.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Festival-goers, charmed by the spirit of the La Vir\u00e9e Trad festival, enjoy a unique experience seasoned with colors and flavors from here and abroad. A community-focused festival and the ultimate intergenerational event, La Vir\u00e9e Trad is like a folk university where you can listen to and exchange with our tradition bearers\u2014high-level artists, producers, and artisans who are essential role models in the advancement of our cultural heritage. Audiences of all ages from across Canada love to gather in Carleton-sur-Mer during the La Vir\u00e9e Trad festival to experience autumn at a different pace.  <\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: right;\">Photo \u24b8Vitor Mu\u00f1oz<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/lavireetrad.com\/wp-content\/uploads\/2026\/07\/Festival_La_Viree_Trad_Image9-2.jpg&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>History and MissionMissionAn intangible heritage event with a focus on traditional music, the La Vir\u00e9e Trad festival aims to raise awareness among all audiences of all forms of living heritage expression, which are essential to maintaining the cultural and social vitality of our community and to strengthening a strong identity and sense of belonging, driving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"folder":[],"class_list":["post-2159","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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